Thursday, November 16, 2006

The Sony Faithful

Shoppers line up outside a Best Buy store in Palo Alto on Wednesday.
As the countdown to launch continues, lines are forming outside of stores such as Best Buy. Despite delays and compatibility issues, there is still strong demand for Sony's PS3 game console due to launch in the U.S. tomorrow. It's a good thing, too, for Sony, since it has so much invested in this, from the new Cell fab venture with Toshiba and IBM, to its proprietary Blue Ray DVD format. PS3's limited supply won't help either. It means that Sony will miss a lot of holiday sales that could be picked up instead by the Nintendo Wii, which is coming up fast from behind and is due to launch on Sunday. Will Sony's faithful who can't get a PS3 of their own convert? We'll find out very soon.


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