Let's Separate the Product from the Porn

Shiny, Shiny, the geek site written by and aimed at women, is tiring of the overuse of underdressed women in technology ads. Hear, hear! The gadget world should wake up and realize that women control more wealth today than ever and are huge buyers of the latest and coolest gadgets. Instead of appealing to pimply 17-year old boys with no jobs, wouldn't it be more lucrative to entice successful women to open their wallets wide rather than disgust them with more pics of naked females splaying themselves over otherwise great-looking electronics gear? Being a techie, I tend to read the reviews and look at the features of a product and ignore the ads, but I'm not the norm. So drop the "sex sells" mentality from the 70's and show the raw sexiness of the product instead and you're likely to turn on a much larger market.